HiRes was started in 2002 and specialized in in-store branding. This is what encourages customers to visit stores, or persuades them to buy the right things once they’re inside. According to surveys carried out, about 80 % of all decisions to buy things are made by people once they are actually in the store

In store branding gives customers the immediate feeling that they are connected to the brands. This principle applies both for commercial stores or ambience-building, eg: thematic room or office decoration.

HiRes has worked with both end user and consultants — from retailers, visual merchandisers, hospitals, mall managements, interior designers, design agencies, banks, contractors etc.